![]() ![]() You can expand the list by clicking on “More Places.” ![]() How far the business is (the 3 listings show 0.4 to 0.7 miles).It lists Pizza restaurants and highlights their location on a map. So, you head over to Google, and search for “Pizza restaurants near me.”īased on your location, Google pulls nearby businesses, and the local business SERP is the top result on the page: Google Business Profile is important for two reasons that both aim at better addressing your audience’s search intent #1: GBP aids in local business discoveryĪssume, it’s 10 something, and you’re feeling hungry. This BlueTrain infographic tracks the evolution of Google Business Profile over the years. They want business owners to have full control of their business info, allowing them to provide quick and accurate details to customers. Google’s main goal has not been waived as they have launched the profile management tools. Places was preceded by Google Local Business Center, and so on. Google Business Profile replaced GMB in late 2021, marking a cumulation of many upgrades.įor instance, Google My Business was an improvement on Google+ Local- launched in 2014.īefore that, business owners utilized Google Places Pages. They can use it to create, update, manage and monitor their business listings shown on Search and Maps. It’s a free dashboard provided to business owners by Google. Let’s see what it is, how it helps customers, and the benefits of getting listed: What is Google Business Profile (formerly Google My Business) Google Business Profile is crucial for any business with a physical location and is essential to your local SEO strategy. How to optimize your Business Profile for local SEOĬheck out chapter 5 for the best optimization tricks to boost your business’s SEO using Google Business Profile.We’ve written it for beginners setting up a new listing with actionable insights on: You’ll make it to the end without knowing it. It’s 6,000 words + strong, but with a light touch. This is an in-depth guide on Google Business Profile(formerly Google My Business or “GMB”) and on how you can use it to boost your business’s local SEO strategy. ![]()
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